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Same could be said for any site that is smaller in scale than the #1 result.

If I'm looking for a review of a Yeah Yeah Yeahs album, I will see links to Amazon, Pitchfork, Rateyourmusic and other sites well before I find something written by a regular person on their personal blog.

Same goes for products. I will see a page of Amazon links before anything on say, a boutique Ecommerce website with a Shopify backend.



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